Inspiring women to get active – however, wherever and whenever they choose, without being judged.

Get Inspired

Hear how women just like you are getting active.

Meet the Girls

Get Social

Join the conversation on Facebook, Twitter and Instagram

The results (so far!)

Two women high fiving

Real women, real bodies, no fitspo.

In 2021, over 340,000 women aged 18–65 were inspired to get active as a result of seeing the This Girl Can – Victoria campaign.

Group of women smiling

Women more active.

1 in 6 women in Victoria aged 18–65 got active after seeing the This Girl Can – Victoria campaign.

Woman working out

Keeping up the great work.

Four months after the campaign ended, 81% of women who did something active had kept it up.

Find out more


Our supporters encourage women and girls across Victoria to get active – whatever their age, size, background, gender identity or ability.