Inspiring women to get active – however, wherever and whenever they choose, without being judged.
The results (so far!)
Real women, real bodies, no fitspo.
In 2021, over 340,000 women aged 18–65 were inspired to get active as a result of seeing the This Girl Can – Victoria campaign.
Women more active.
1 in 6 women in Victoria aged 18–65 got active after seeing the This Girl Can – Victoria campaign.
Keeping up the great work.
Four months after the campaign ended, 81% of women who did something active had kept it up.
Our supporters encourage women and girls across Victoria to get active – whatever their age, size, background, gender identity or ability.