Inspiring women to get active – however, wherever and whenever they choose, without being judged.
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Hear how women just like you are getting active.
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The results (so far!)
Real women, real bodies, no fitspo.
In 2021, over 340,000 women aged 18–65 were inspired to get active as a result of seeing the This Girl Can – Victoria campaign.
Women more active.
1 in 6 women in Victoria aged 18–65 got active after seeing the This Girl Can – Victoria campaign.
Keeping up the great work.
Four months after the campaign ended, 81% of women who did something active had kept it up.