Inspiring women to get active – however, wherever and whenever they choose, without being judged.
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The results (so far!)

Women more active.
This Girl Can - Victoria inspired almost 320,000 women to get active as a result of seeing the 2020 campaign.

Real women, real bodies, no fitspo.
Over 20,000 images and videos from everyday Victorian women have been tagged with #ThisGirlCanVIC.

Back in the game.
This Girl Can – Victoria has inspired 1 in 5 women aged between 18-65 across the state to get active.