Click here to download the results from the first year of the This Girl Can – Victoria campaign.

Jump to Frequently Asked Questions

This Girl Can – Victoria is here to celebrate and support Victorian women (yep, you!) embracing physical activity in a way that suits you. Whether it’s a little or a lot, what matters is getting some movement into your day.

While many of us know that exercising is important for our physical and mental health, that doesn’t change the fact that half of us aren’t getting enough exercise each week.

Why? Victorian women have told us that a big part of not trying new activities or getting involved in sport is a fear of being judged, or not being fit enough to start. Not to mention, twice as many women than men put off getting active because they’re worried about what other people think – how unfair is that? Sports, gyms and moving your body are for everybody (literally, every body).

So we’re banding together to put a red-hot stop to this.

Because it’s perfectly normal to get sweaty and messy when you’re having fun and getting active. Because moving and making time for your health doesn’t need to be a chore. Because there are so many options, and we’re on a mission to help you find something that feels right for you.

This Girl Can – Victoria is an empowering campaign from VicHealth, based on Sport England’s highly successful This Girl Can campaign (which motivated a whopping 3.9 million women in England to take their fitness into their own hands). After seeing the impact there, the VicHealth team was inspired to get involved – and now, Australia is the first country in the world to license this powerful campaign.

Want to get involved? Learn how you can inspire more women to get more active: register to access the This Girl Can – Victoria Promotional Toolkit, or download our free guide to help you create more welcoming environments for women.

Join the conversation on Facebook, Instagram and Twitter, or get in touch at thisgirlcan@vichealth.vic.gov.au. We’d love to hear your thoughts!

Advisory Group

VicHealth would like to acknowledge the contribution from our external advisory group that has provided support and advice throughout the campaign:

  • Adrian Bauman – Sydney University
  • Jilly Charlwood – OurWatch
  • Clare Hanlon – Victoria University
  • Candice McDonald – Transport Accident Commission
  • Bridie O’Donnell – Sport and Recreation Victoria
  • Travers Purton – Department of Health and Human Services


Sports partners

VicHealth partners with a range of sports organisations to get the This Girl Can – Victoria message out to women across the state.

Thanks to these groups for supporting Victorian women:

  • AFL Victoria
  • Basketball Victoria
  • Cricket Victoria
  • Cycling Australia
  • Hockey Australia
  • Melbourne City Football Club
  • Melbourne Victory Football Club
  • Netball Victoria
  • Richmond Football Club
  • Tennis Victoria
  • Victorian Institute of Sport & Victorian Olympic Committee
  • Western Bulldogs Football Club


We also thank the following organisations that have worked with us to deliver new sport and physical activity opportunities for Victorian women:

  • Bowls Victoria
  • Cricket Victoria
  • Football Federation Victoria
  • Netball Victoria
  • Surfing Victoria
  • Touch Football Victoria
  • Ultimate Victoria
  • Victorian Rugby Union


Video transcripts

Click here to download the transcripts from the Meet the Girls videos.


Frequently Asked Questions

How can I get involved with the campaign?

Join the conversation on Facebook, Instagram or Twitter and don’t forget to tag #ThisGirlCanVic – we’d love to see your sweaty selfies, share in your new experiences and cheer you on!

Like what we do? Share the campaign with your friends and family so they can be inspired too!

If you’re part of a sports club or organisation that wants to support the campaign, sign up to access our promotional toolkit.

For media enquiries, contact rmurphy@vichealth.vic.gov.au.

Why is VicHealth focusing on women?  

Research tells us that most Victorian adults aren’t getting enough physical activity to benefit their health. But on top of that, less women than men are getting active. The results are in and they’re telling us that:

  • significantly fewer women than men do enough physical activity each week
  • significantly more women than men do no physical activity at all
  • women are much less likely to participate in organised sport than men
  • women’s participation in sports and exercise declines substantially as they get older
  • women are less likely to do strength training than men.

We reckon this needs to change. That’s why This Girl Can – Victoria is passionate about supporting Victorian women to get active – regardless of their skills or fitness level.

VicHealth also has a range of initiatives that support and promote physical activity in men, boys and the wider community too. Check out what we’re doing to encourage all Victorians to get active.