About Us

About This Girl Can Victoria

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This Girl Can – Victoria celebrates and supports Victorian women (yep, you!) to embrace physical activity in a way that suits you. Whether it’s a little or a lot, what matters is getting some movement into your day. 

While many of us know that exercising is important for our physical and mental health, that doesn’t change the fact that half of us aren’t getting enough exercise each week. 

Why? Victorian women have told us that a big part of not trying new activities or getting involved in sport is a fear of being judged, or not being fit enough to start. Not to mention, twice as many women than men put off getting active because they’re worried about what other people think – how unfair is that? Sports, gyms and moving your body are for everybody (literally, every body). 

So we’re banding together to put a red-hot stop to this. 

Because it’s perfectly normal to get sweaty and messy when you’re having fun and getting active. Because moving and making time for your health doesn’t need to be a chore. Because there are so many options, and we’re on a mission to help you find something that feels right for you. 

This Girl Can – Victoria is an empowering campaign from VicHealth, based on Sport England’s highly successful This Girl Can campaign (which motivated a whopping 3.9 million women in England to take their fitness into their own hands). After seeing the impact there, the VicHealth team was inspired to get involved – and now, Australia is the first country in the world to license this powerful campaign. 

This Girl Can – Victoria advocates for all women – cistrans, non-binary and gender diverse – to get active in supportive and welcoming environments.  

Want to get involved? Learn how you can inspire more women to get more active: register as a Campaign Supporter to access the This Girl Can – Victoria Campaign Supporter Toolkit, and visit our Getting More Women Active supporter hub. 

Join the conversation on FacebookInstagram and Twitter, or get in touch at thisgirlcan@vichealth.vic.gov.au. We’d love to hear your thoughts! 

Frequently Asked Questions

How can I get involved with the campaign?

Join the conversation on Facebook, Instagram or Twitter and don’t forget to tag #ThisGirlCanVic – we’d love to see your sweaty selfies, share in your new experiences and cheer you on!

Like what we do? Share the campaign with your friends and family so they can be inspired too!

If you’re part of a sports club or organisation that wants to support the campaign, sign up to access our promotional toolkit.

For media enquiries, contact Shannon Crane scrane@vichealth.vic.gov.au