About Us

About This Girl Can Victoria

This Girl Can – Victoria celebrates and supports Victorian women (yep, you!) to embrace physical activity in a way that suits you. Whether it’s a little or a lot, what matters is getting some movement into your day. 

While many of us know that exercising is important for our physical and mental health, that doesn’t change the fact that half of us aren’t getting enough exercise each week. 


Victorian women have told us that a big part of not trying new activities or getting involved in sport is a fear of being judged, or not being fit enough to start.

Not to mention, twice as many women than men put off getting active because they’re worried about what other people think – how unfair is that?

Sports, gyms and moving your body are for everybody (literally, every body). 

So we’re banding together to put a red-hot stop to this. 

Because it’s perfectly normal to get sweaty and messy when you’re having fun and getting active.

Because moving and making time for your health doesn’t need to be a chore.

Because there are so many options, and we’re on a mission to help you find something that feels right for you. 

Our Results

In 2022, This Girl Can – Victoria inspired almost 273,000 women to get active.  

That’s 1 in 7 Victorian women aged 18-65 getting more active because of this campaign – wow! 

And you can help us reach even more women.  

How? Read on! 

Download the Year 5 campaign results
Download the Year 4 campaign results
Download the Year 3 campaign results
Download the Year 2 campaign results
Download the Year 1 campaign results

Want to get involved? 

Here’s how you can learn how to inspire more women get active:  

  • If you are part of a sports club or an organisation, sign up as a Campaign supporter and access FREE resources to engage women in a physical activity
  • Join the conversation on Facebook, Instagram and Twitter and don’t forget to tag #ThisGirlCanVic – we’d love to see your sweaty selfies, share in your new experiences and cheer you on! 
  • Share the campaign with your friends and family so they can be inspired too!
  • Sign up to our mailing list to get exclusive access to all things This Girl Can

 For media enquiries, email thisgirlcan@vichealth.vic.gov.au

This Girl Can – Victoria is an empowering campaign from VicHealth, based on Sport England’s highly successful This Girl Can campaign (which motivated a whopping 3.9 million women in England to take their fitness into their own hands). After seeing the impact there, the VicHealth team was inspired to get involved – and now, Australia is the first country in the world to license this powerful campaign. 

This Girl Can – Victoria advocates for all women – cis, trans, non-binary and gender diverse – to get active in supportive and welcoming environments.