A VicHealth campaign
Everyone in our community deserves to move in a way that feels good for them.
But we know that for many women, finding the time and space to get active can feel hard – particularly when you’re juggling caring for kids or family members, work and concerns. We also know many women don’t feel safe or included in our gyms, sports clubs, parks and fitness classes.
We want all women to have the right to move their bodies however, whenever and wherever they choose. And we want to ensure that the places and spaces where women get active are safe, welcoming and inclusive.
That’s why the This Girl Can community exists—to bring together women and the physical activity sector in breaking down the barriers that keep us from enjoying the physical and mental benefits of being active.
Together we’re embracing the power in and joy of movement – together we are unstoppable.
Video descriptive transcript
Emine-Soccer In-stream 15sec (16×9)
The video opens with a close up of women playing soccer.
The This Girl Can logo appears.
We see This Girl Can – Victoria ambassador Emine jumping towards the ball on the soccer field.
Then we hear Emine’s voice, then her face talking to the camera:
0:01: “When I moved here, I immigrated here so I didn’t have friends, no one.”
We see Emine playing goalie and her team running on the field.
0:06: “And now playing soccer…”
We see Emine high-fiving with her team mate in the locker room.
0:11: “…we support each other.
The text “Together we are unstoppable: appears over a shot of Emine and her team mates hugging and jumping excitedly in a huddle.
The This Girl Can and VicHealth logos appear at the bottom of the screen.
End.
This Girl Can Week is back for 2024
This Girl Can Week is all about celebrating and supporting everyday women to get active in ways that suit them — featuring a range of physical activity events designed to welcome beginners and those curious to try something new.
From 10 November to 17 November, our supporters — councils, physical activity providers, clubs, gyms, and other facilities will run free or low-cost activities across Victoria.
This Girl Can Week eventsYou can also check out these Get active @ home activities you can access and activate anywhere, anytime!
Want to get involved?
Here’s how you can learn how to inspire more women get active:
- If you are part of a sports club or an organisation, see our Supporter Hub
- Join the conversation on Facebook, Instagram and Twitter and don’t forget to tag #TogetherWeAreUnstoppable #ThisGirlCanVIC – we’d love to see your sweaty selfies, share in your new experiences and cheer you on!
- Share the campaign with your friends and family so they can be inspired too!
- Subscribe to emails to stay updated on the campaign and related news from VicHealth
For media enquiries, get in touch with the VicHealth media team.
VicHealth’s This Girl Can – Victoria campaign is based on Sport England’s highly successful This Girl Can campaign (which motivated a whopping 3.9 million women in England to take their fitness into their own hands).
This inspired the VicHealth team to get involved – and since 2018, Australia has been the first country in the world to license this powerful campaign.
This Girl Can – Victoria advocates for all women – cis, trans, non-binary and gender diverse – to get active in supportive and welcoming environments.